29 Jan - Digital Strategy // By Productive Edge Team

What You May Have Missed at NRF 2020: Retail's Big Show

NRF 2020: Retail’s Big Show took place on January 12-14 in New York City. This year’s event, which brought in over 40k attendees, demonstrated once again that NRF is the spot where the retail industry comes to see what the future holds. It's where visionary talent is able to interact with visionary technology, and it offers a unique meeting place for big-box retailers to share out-of-the-box ideas. Productive Edge was excited to participate and engage in discussions surrounding the future of the retail industry.

As our team met with exhibitors and interacted with thought-leaders in the space, we were pleased to observe the increased focus on digital, personalization, and the plethora of retail technology opportunities. From Augmented and Virtual Reality to IoT, companies such as Microsoft and Salesforce highlighted the technology capabilities that will drive change in retail in the coming years.

The keynote, which was delivered by Satya Nadella, CEO of Microsoft, touched on the importance of optimizing retail experiences. He detailed how data will be used in retail to better understand consumers, empower employees, create an intelligent supply chain, and reinvent entire retail business models.

“There was a lot of energy at the show and it provided another clear validation that Productive Edge is helping our clients chart the best possible path toward retail digital transformation,” said Matt Adams, Client Director at Productive Edge. “Intelligent retail will continue to be at the forefront of people’s minds and PE will continue to drive discussions to optimize retail experiences.”

The retail industry will continue to evolve, and that’s why it is important to meet the maturing needs of consumers and provide them opportunities to shop the way they want. For more information on how Productive Edge can help drive digital transformation for the retail industry, visit: retail.productiveedge.com.

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What You May Have Missed at NRF 2020: Retail's Big Show