Customer Experience Accelerator
8-Weeks: Prove the value of bringing a digital product to market
Accelerator Overview
Business and product teams considering digital products and services that bring new business models to life need market validation to test their ideas and assess value before committing to bringing the digital product to market.
The Customer Experience Accelerator is an 8 week fixed cost engagement that will work to align your digital product ambitions and identify market fit & customer needs through the following four phases:
Strategy and Plan
Through workshops, P/E will align various stakeholders to expand on the product idea
Market testing strategy, target audience, and research participant recruitment will also be defined
Market testing strategy, target audience, and research participant recruitment will also be defined
Market Research
Research how other industries have successfully approached launching & adopting similar or adjacent products
Document best practices and solutions
Opportunities for product positioning within the market
Document best practices and solutions
Opportunities for product positioning within the market
Design
Design high-fidelity clickable prototypes to demonstrate and validate the future-state solution
Validation Testing
Collect feedback from usability testing to validate whether or not the target audience is able to easily use, understand, and find value in the product
Solution Architecture
Work with IT stakeholders to align on technologies required for implementation enabling solution development, scale across the organization, while addressing customer needs
The deliverables from this accelerator include:
Proof of Value Report
Market research report & recommendations
User research report & recommendations
Value & benefits product provides to the business, customers
How product addresses market needs & differentiates client
High-fidelity clickable prototype
High-level solution architecture
Market research report & recommendations
User research report & recommendations
Value & benefits product provides to the business, customers
How product addresses market needs & differentiates client
High-fidelity clickable prototype
High-level solution architecture
Engagement Results
The outcomes from the Customer Experience Accelerator enable you to make a decision whether or not to move forward with the product based on the value it drives to the business, its customers, and its ecosystem partners. The deliverables will also help transition to the development of the product if the decision is made to move forward.
Contact
Let us know how we can help.
How to get started:
Do you want to test and validate your product idea before bringing it to market? Contact us today!
Do you want to test and validate your product idea before bringing it to market? Contact us today!
