Personalized Customer Engagement
Personalization is the modern consumer's expectation
The digital landscape has changed from grouped customer types to truly personalized customer engagement. Your customers now expect personalized experiences.
Work with the experts at Productive Edge to enable personalization across the entire customer journey — especially for use cases that span digital marketing, engaging digital products, and customer support and more.
We leverage powerful, scalable platforms to deliver seamless multi-channel touchpoints across complex customer journeys. Everything from known and unknown user segmentation, customer data intake and architecture, even content strategy and messaging for email marketing, SMS, and in-app notifications.
Work with the experts at Productive Edge to enable personalization across the entire customer journey — especially for use cases that span digital marketing, engaging digital products, and customer support and more.
We leverage powerful, scalable platforms to deliver seamless multi-channel touchpoints across complex customer journeys. Everything from known and unknown user segmentation, customer data intake and architecture, even content strategy and messaging for email marketing, SMS, and in-app notifications.
Our CX strategists, developers, data architects and digital marketing strategists work with you to customize and implement an enterprise wide personalization strategy to meet your unique goals. Whether standing up a CDP, MMH or CRM or integrating with your DXP, CMS, or data warehouse—we’ll assess your technology stack and current processes and map to an optimized, automated digital operating model. Working closely with your IT, CX and Marketing teams, we’ll create a low-maintenance, high-impact solution for personalized customer engagement.
Leverage a unified customer profile and customer insights to create customized experiences
Target customers at vital conversion points, upsell, and keep them engaged with automated messaging. Guide customers through the conversion journey and establish a closer relationship between them and your brand—we’ve implemented marketing automation and personalization solutions for companies at every maturity level.
Learn how to make multichannel personalization real for your business:
We’ve put together a customer experience personalization resource page full of insightful eBooks, articles, whitepapers, videos, and more that cover multichannel personalization from end to end.
Learn how to make multichannel personalization real for your business:
We’ve put together a customer experience personalization resource page full of insightful eBooks, articles, whitepapers, videos, and more that cover multichannel personalization from end to end.
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Customer Experience
Research is a key part of personalized customer engagement. Understanding your customer enables you to market to them. The researchers, digital strategists, and designers of P/E’s CX team take a customer-centered approach to personalized experiences. We’ll align the organization on CX and engagement goals and understand how these will be manifested through each touchpoint.
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Data and AI
Leveraging customer data, AI, and automation, we’ll implement the right tools and architecture to generate campaigns and next best actions that lead to personalized engagement. Unified data across the enterprise means you’ll be able to segment customers effectively and convert data streams into insights and Next Best Actions integrated within enterprise applications and experiences. P/E’s experts will set you up to use first, third, and zero-party data effectively.
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Marketing Technology
Choose the right platform for your business needs and integrate with tools across the customer journey. Email marketing campaigns, in-app notifications, web pages, SMS, and more—reach customers where they are with personalized content. Use actionable insights throughout your marketing, operations, digital products, transactions, and across digital ecosystems.
Enabling Personalized Customer Engagement in Digital Marketing
You want to connect with your customers and provide them with tailored experiences. We’ll enable this through automated campaign generation, behavioral triggers, segmentation, and a robust customer data strategy. Track customer actions like app, social, and website interactions; purchases; and customer service conversations and use it to automatically create one-on-one personalized messaging.
Multichannel Personalization Strategy Accelerator
P/E’s Mulitchannel Personalization Strategy Accelerator is a tightly scoped 6-week fixed cost engagement with four phases that delivers a full execution-ready plan that puts you on your path to building next-generation personalized customer engagement experiences. We’ll develop and prioritize the right set of personalization use cases, define an optimized operating model, build a customer data and personalization activation architecture, propose technology vendors, and develop a phased iterative roadmap for execution.
Productive Edge will work with you to enable automated, personalized customer engagement.
Gain a more thorough understanding of your customers and create meaningful connections with them to enhance brand loyalty and increase conversion opportunities. We’ll work together to tailor a growth-oriented approach to personalized customer engagement.
