Direct to Consumer Strategy Services
Reimagining customer engagement and expanding revenue
Innovation in going "direct-to-consumer" (sometimes abbreviated DTC or D2C) is about reimagining customer engagement and driving new revenue. As more and more brands adopt a direct-to-consumer business model, it is no longer considered innovative to just make the transition alone. Your specific approach to direct-to-consumer technology and the customer experience you deliver is where the most innovation happens — and where Productive Edge thrives in elevating your business to another level.
When one thinks of direct-to-consumer services, one usually thinks of consumer packaged goods (CPG) and retail. However, we’re delivering the benefits across industries — from insurance and car rentals and genetic testing to healthcare products and services. Our track record of enabling clients to successfully pivot to a direct-to-consumer model includes healthcare, financial services, CPG and insurance companies. Plus it goes beyond ecommerce to the application of data and CDP architecture, AI and machine learning, UX design and digital operations.
Gain The Edge With Customer Data
It’s not just about revenue; it’s about generating consumer insights from valuable zero-party and first-party data. We’ll enable you to gather, analyze and utilize customer data with the most effective tools and processes. You’ll understand your customers and their better and know how best to communicate with them.
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Digital Strategy & Design
Understand how to make your direct-to-consumer vision a reality. Through roadmapping sessions, we’ll define the strategy necessary to get there. We’ll address operational needs and organizational structures to enable in-house supported sales logistics, ecommerce services, customer data management and omnichannel online experiences. Strategizing the preparations is essential for your conversion to a DTC business model.
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Customer Experience
Leveraging customer insights and user research, we’ll work out the must-haves for providing the best possible customer experience. Workshopping to create a service blueprint ensures the right people, processes and technology are in place across the business to make DTC happen. We’ll hit the ground running with a full understanding of customer needs and expectations and how to personalize experiences using real-time data streams.
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Technology Strategy
The technology experts at Productive Edge will make sure you have the right tools for D2C to plug into your existing tech ecosystem. Tech investment is critical to see returns. We’ll evaluate your enterprise architecture, operations, team structure and platforms so that you’ll be capable of scaling with DTC.
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Marketing Technology
We’ll make sure your business is ready to handle more data, analyze it and use it to its full potential. Enable personalization and automated triggered messaging such as abandoned carts or suggestions based on recent visits and behavior patterns. Reward loyalty with special offers customized to the individual. Establish a closer relationship with your consumers — increase brand affinity and see returns with the right marketing technology.
Applying technology at the speed of innovation has become a priority for every business. No matter your industry, you need a rock-solid digital strategy to ensure your organization keeps pace with your customers' expectations.
Applying technology at the speed of innovation has become a priority for every business. No matter your industry, you need a rock-solid digital strategy to ensure your organization keeps pace with your customers' expectations.
Implementing a Direct To Consumer Business Model
Getting direct-to-consumer off the ground starts with a D2C strategy and robust business analysis to provide proof of value. Productive Edge specializes in value-driven engagements that dig into resources, operations, technology and data to map out the successful delivery of a full DTC transformation.
Digital Strategy Accelerator
With a robust digital strategy, your business will be ready to undertake the conversion to a direct-to-consumer business model. We’ll measure readiness by creating a detailed customer experience blueprint, pinpointing technology enablers and designing a digital operating model. In this fixed-cost engagement, we’ll also define the goals of implementing direct-to-consumer and create a digital strategy roadmap to execute the deliverables.
Customer Experience Strategy Accelerator
Through a fixed-cost, 8-week engagement, Productive Edge evaluates and designs the outcomes of a new product or service such as direct-to-consumer based on the value it provides the business and its customers. Through market research and user testing, Productive Edge provides a proof of value report that outlines how the approach addresses market needs and an execution roadmap that addresses technology investment, change management, adoption, scalability and operational sustainability.
Partner with Productive Edge to strategize your direct-to-consumer transformation.
