Direct to Consumer
Reimagining customer engagement and expanding revenue
Innovation in going "direct to consumer" (sometimes abbreviated "DTC" or "D2C") is about reimagining customer engagement and driving new revenue. As more and more brands adopt a direct to consumer business model, it is no longer considered innovative to just make the transition alone. Your specific approach to D2C and the customer experience you deliver are where the most innovation happens—and where Productive Edge thrives in elevating your business to another level.
When one thinks of direct to consumer, they usually think of consumer packaged goods and retail. However, we’re delivering the benefits across industries—from insurance and car rentals, to genetic testing, to healthcare products and services. Our track record of enabling clients to successfully pivot to a direct to consumer model includes healthcare, financial services, CPG and insurance companies, and goes beyond ecommerce to application of data and CDP architecture, AI and machine learning, UX design, and digital operations.

Gain The Edge With Customer Data
It’s not just about revenue, it’s about generating consumer insights from valuable zero-party and first-party data. We’ll enable you to gather, analyze, and utilize customer data with the most effective tools and processes. You’ll understand your customers better, know their preferences, and how best to communicate with them.

Implementing a Direct To Consumer Business Model
Getting direct-to-consumer off the ground starts with a D2C strategy and robust business analysis to provide proof of value. Productive Edge specializes in value-driven engagements that dig into resources, operations, technology, and data to map out successful delivery of full DTC transformation.
Digital Strategy Accelerator
With a robust digital strategy, your business will be ready to undertake the conversion to a direct-to-consumer business model. We’ll measure readiness by creating a detailed customer experience blueprint, pinpoint technology enablers, and design a digital operating model. In this fixed-cost engagement we’ll also define the goals of implementing direct-to-consumer and create a digital strategy roadmap to execute on the deliverables.
Customer Experience Strategy Accelerator
Through a fixed-cost 8 week engagement, Productive Edge evaluates and designs the outcomes of a new product or service such as DTC based on the value it provides the business and its customers. Through market research and user testing, Productive Edge provides a proof of value report that outlines how the approach addresses market needs and an execution roadmap that addresses technology investment, change management, adoption, scalability, and operational sustainability.
