Direct to Consumer Strategy Services
Reimagining customer engagement and expanding revenue
Innovation in going "direct-to-consumer" (sometimes abbreviated DTC or D2C) is about reimagining customer engagement and driving new revenue. As more and more brands adopt a direct-to-consumer business model, it is no longer considered innovative to just make the transition alone. Your specific approach to direct-to-consumer technology and the customer experience you deliver is where the most innovation happens — and where Productive Edge thrives in elevating your business to another level.
When one thinks of direct-to-consumer services, one usually thinks of consumer packaged goods (CPG) and retail. However, we’re delivering the benefits across industries — from insurance and car rentals and genetic testing to healthcare products and services. Our track record of enabling clients to successfully pivot to a direct-to-consumer model includes healthcare, financial services, CPG and insurance companies. Plus it goes beyond ecommerce to the application of data and CDP architecture, AI and machine learning, UX design and digital operations.

Gain The Edge With Customer Data
It’s not just about revenue; it’s about generating consumer insights from valuable zero-party and first-party data. We’ll enable you to gather, analyze and utilize customer data with the most effective tools and processes. You’ll understand your customers and their better and know how best to communicate with them.

Implementing a Direct To Consumer Business Model
Getting direct-to-consumer off the ground starts with a D2C strategy and robust business analysis to provide proof of value. Productive Edge specializes in value-driven engagements that dig into resources, operations, technology and data to map out the successful delivery of a full DTC transformation.
Digital Strategy Accelerator
With a robust digital strategy, your business will be ready to undertake the conversion to a direct-to-consumer business model. We’ll measure readiness by creating a detailed customer experience blueprint, pinpointing technology enablers and designing a digital operating model. In this fixed-cost engagement, we’ll also define the goals of implementing direct-to-consumer and create a digital strategy roadmap to execute the deliverables.
Customer Experience Strategy Accelerator
Through a fixed-cost, 8-week engagement, Productive Edge evaluates and designs the outcomes of a new product or service such as direct-to-consumer based on the value it provides the business and its customers. Through market research and user testing, Productive Edge provides a proof of value report that outlines how the approach addresses market needs and an execution roadmap that addresses technology investment, change management, adoption, scalability and operational sustainability.
