Direct to Consumer
Reimagining customer engagement that is aligned to well formed business outcomes
Innovation in going Direct To Consumer (sometimes abbreviated to DTC or D2C) is about reimagining customer engagement that is aligned to well formed business outcomes—as more and more brands adopt a direct to consumer business model it is no longer considered innovative to just make the transition alone. The ways in which direct to consumer is accomplished and the business benefits received are where we see the most innovation—and where Productive Edge thrives in connecting your business to its next chapter.
When one thinks of direct to consumer we usually think of consumer packaged goods and retail, but we’re seeing patterns across industries—from insurance, car rentals to genetic testing to healthcare products and services. Our track record of enabling clients to successfully pivot to a direct to consumer model includes healthcare, financial services, CPG and insurance companies, and goes beyond ecommerce to application of data and CDP architecture, AI and machine learning, UX design, and digital operations.
Gain The Edge With Customer Data
It’s not just about revenue, it’s about generating consumer insights from valuable zero-party and first-party data. We’ll enable you to gather, analyze, and utilize customer data with the most effective tools and processes. You’ll understand your customers better, know their preferences, and how best to communicate with them.
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Productive Edge Direct to Consumer Capabilties
Digital Strategy & Design
Understand how to make your direct to consumer vision a reality. Through roadmapping sessions, we’ll define the strategy necessary to get there. We’ll address operational needs and organizational structures to enable in-house supported sales logistics, ecommerce services, customer data management, and omnichannel online experiences. Strategizing the preparations is essential for your conversion to a DTC business model.
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Customer Experience
Leveraging customer insights and user research, we’ll work out the must-haves for providing the best possible customer experience. Workshopping to create a service blueprint ensures the right people, processes, and technology are in place across the business to make DTC happen. We’ll hit the ground running with a full understanding of customer needs and expectations and how to personalize experiences using real-time data streams.
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Technology Strategy
The technology experts at Productive Edge will make sure you have the right tools for D2C to plug into your existing tech ecosystem. Tech investment is critical to see returns. We’ll evaluate your enterprise architecture, operations and team structure, and platforms so that you’ll be capable of scaling with DTC.
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Marketing Technology
We’ll make sure your business is ready to handle more data, analyze it, and use it to its full potential. Enable personalization and automated triggered messaging such as abandoned carts, suggestions based on recent visits and behavior patterns, and reward loyalty with special offers customized to the individual. Establish a closer relationship with your consumers—increase brand affinity and see returns with the right marketing technology.
Applying technology at the speed of innovation has become a priority for every business. No matter your industry, you need a rock-solid digital strategy to ensure your organization keeps pace with your customers' expectations.
Implementing a Direct To Consumer Business Model
Getting direct-to-consumer off the ground starts with a D2C strategy and robust business analysis to provide proof of value. Productive Edge specializes in value-driven engagements that dig into resources, operations, technology, and data to map out successful delivery of full DTC transformation.
Digital Strategy Accelerator
With a robust digital strategy, your business will be ready to undertake the conversion to a direct-to-consumer business model. We’ll measure readiness by creating a detailed customer experience blueprint, pinpoint technology enablers, and design a digital operating model. In this fixed-cost engagement we’ll also define the goals of implementing direct-to-consumer and create a digital strategy roadmap to execute on the deliverables.
Customer Experience Strategy Accelerator
Through a fixed-cost 8 week engagement, Productive Edge evaluates and designs the outcomes of a new product or service such as DTC based on the value it provides the business and its customers. Through market research and user testing, Productive Edge provides a proof of value report that outlines how the approach addresses market needs and an execution roadmap that addresses technology investment, change management, adoption, scalability, and operational sustainability.
Partner with Productive Edge to strategize your direct-to-consumer transformation.
