Unlocking Personalized Engagement with a Modern Data Platform

Industry
HealthTech
Challenge
A rigid, legacy data warehouse limited access to insights and slowed the delivery of personalized customer experiences.
Results
Transformed into a modern data platform, enabling 4x more data access and 60% faster AI use case delivery across the business.
Key Service
Modern Data Accelerator
We were able to help our client transform isolated experiments into a true enterprise data platform that supports AI and drives business outcomes.
May Tee
Managing Director @ Productive Edge

About the Client
A specialty retailer with a growing health tech business, aiming to move beyond legacy data systems to support personalized engagement and AI-driven insights.Challenge
The company’s legacy data warehouse was costly, rigid, and only accessible to a small group within IT. Business teams couldn’t move fast enough to respond to changing customer behavior, and the growing demand for personalized experiences put pressure on outdated systems.
Solution
A new data science team took initiative by building a data lake on Google Cloud Platform and launching an analytics sandbox. Early AI-driven use cases showed promise—but scaling the solution across the business required more structure.
Productive Edge partnered with the business intelligence team to evolve the data lake into a modern enterprise data platform. This included:
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Defining an enterprise roadmap for broader adoption
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Redesigning the BI team’s role to focus on enablement
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Establishing a data governance framework that supported both access and compliance
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Building a master data strategy and operational model for MLOps and DataOps
Results
The client successfully shifted from siloed analytics to a modern, scalable data platform. The new model empowered teams across the business to generate insights, launch AI use cases faster, and personalize customer engagement at scale.
Key Metrics
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4x increase in data access across business units
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60% faster delivery of AI-driven use cases
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Full DevOps and governance support enabled for ongoing scale