Behavioral Economics Meets Mobile Health: A Strategy for Achieving 100 Million Active Users

Challenge

The client’s parent company set an ambitious goal: help 100 million people become at least 20% more active by 2025.
To support this, the client needed a way for large partners, including insurers, to offer their wellness programs under their own brands. They required a scalable solution that preserved the integrity of their wellness offerings while allowing for full brand customization.

Solution

Goal: Enable partners to easily offer wellness programs under their own brands without reinventing the platform.

Approach:
We worked with the client to design and deliver a white-label mobile app strategy:

• Developed a customizable and configurable iOS mobile app architecture

• Allowed for branding, color, and logo changes per partner

• Maintained consistent backend services and business logic across all app variants

• Enabled new partner onboarding at minimal incremental cost

The apps supported integrations with major fitness tracking platforms like Fitbit, Apple Health, and Garmin, further boosting engagement.

Results

• New line of business: Licensing white-label wellness apps to enterprise clients opened a new revenue stream.

• Increased utilization: More members engaged with wellness programs, completing activities like preventative screenings and fitness tracking to earn rewards.

• Expanded market reach: Clients could deliver branded wellness experiences, leading to stronger employee and consumer engagement.

• Progress toward corporate health goals: The expanded offering directly contributed to the parent company’s target of reaching 100 million active users by 2025.