S2E5: Adeline Ashley and the Changing Role of the CMO in Healthcare
The Health/Tech Edge
In this episode of The Health/Tech Edge, I sit down with Adeline Ashley, Director of Customer Engagement at Sitecore, to explore the evolving role of the Chief Marketing Officer (CMO) in healthcare. Joined by our weekly panelist, Raheel Retiwalla, we delve into how digital transformation is reshaping patient experiences and the pivotal role CMOs play in this shift. Adeline shares her journey from healthcare customer to vendor, emphasizing the importance of breaking down silos and creating seamless digital experiences. We also discuss the challenges and strategies for healthcare organizations to meet consumer demands, highlighting a personal story from Adeline that underscores the impact of effective digital communication in healthcare. Tune in to discover how healthcare can lead the way in customer-centric innovation.
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