Mobile is no longer just another interaction channel, it has quickly become the central-core that binds all other channels together. Mobility is starting to mean more than remote wireless access and is beginning to be defined from the perspective of access flexibility and seamless transitions between every possible channel of interaction and every type of device.
The Productive Edge in mobile strategy means being a step ahead of your competition by redefining the way interactions are managed across channels. Software applications and services can no longer be designed with specific screen sizes in mind. New models must be used that first describe how your applications and services adapt to size and context. Users want to move seamlessly between devices of all shapes and sizes from tiny watch faces to big screen TVs and everything in between. And some devices like the Amazon Echo don't even have a screen. Navigating this new world of interactive diversity requires sophisticated planning by cross-functional teams with rich experience across platforms.