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Sand in the Gears
DIGITAL EXPERIENCE PLATFORMS
The goal of marketing is straightforward (but difficult): Know and understand the changing needs of customers and deliver relevant information that makes them take action.
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Smart Services
Internet of Things
Traditional service models are reactive, difficult to deliver consistently, and cannot generate the additional revenue that forward-looking product companies seek now. But smart services can help. Here’s how: Smart services offer new kinds of intelligent, proactive and personalized actions -- actions for which customers are willing to pay significantly more. Simplification, personalization and proactivity are worth a great deal in today’s business environment.
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Leveraging Cognitive Automation in Enterprise Transformation
COGNITIVE AUTOMATION | ARTIFICIAL INTELLIGENCE
Process automation projects can spring from a CEO’s transformational vision of a high-performance, highly intelligent, highly customer-focused organization. They can be spurred by business goals like improved profitability, greater workforce flexibility or improved customer experience. They can be sparked by concerns about falling revenue, rising costs and stubborn inefficiencies. Or, as happens frequently, the reason can be more straightforward: budget cuts.
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11 Answers: Digital Experience Platforms
Digital Experience Platforms
In response to accelerating marketplace change, and with the goal of offering a personalized, consistent and differentiated customer experience across all touchpoints, today’s smartest organizations are undergoing a digital transformation.

And a new category of enterprise software, the digital experience platform (DXP), makes it possible.
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