Technology brings accessibility to many people but often eliminates the need for a physical visit, negatively impacting businesses that rely on attendance for success. The following case study details how our team collaborated with a large midwestern hockey organization to increase game attendance while enhancing the overall fan experience.
Now more than ever, the sports’ industry is faced with an uphill battle of finding ways to entice fans to actually attend games. The rise of technology has made it exponentially easier to view sporting events from the comfort of home in perfect 4K quality, as well as through mobile apps and tablets in whatever location you please, making it difficult for brick-and-mortar locations to compete. Though applications and high quality television provide a detailed view, the feelings of being near the ice as an active participant are completely lost. Our client wanted to create an experience that fans could not have while watching the game at home.
Collaborating with the organization, our team merged the digital and physical elements of hockey to create an immersive experience for fans with mixed reality technology. Utilizing full 360º VR, including a headset, hockey stick, and hockey gloves, participants are able to look around the stadium to see a crowd as they shoot goals.
Engagement dramatically grew as participants felt transported onto the ice. The MR experience also brought a large opportunity for sponsorship, both inside and outside of the technology. Overall, our client saw success from increased profits and game attendance.