Ebook – Personalizing Patient Engagement Through Data Driven Omnichannel Experiences

Today’s consumers expect personalized, convenient experiences. Several industries have adopted technologies to provide a seamless experience for their customers across multiple platforms.

At this point, the healthcare industry as a whole has a significant opportunity to learn from and adopt similar experiences.

In this eBook, we will discuss:

• What omnichannel engagement is and how it applies to healthcare
• How healthcare organizations can embrace digital patient engagement through the use of data, insights and omnichannel engagement
• Types of consumer data and its role in delivering 1:1 patient engagement
• The meaning of activation and its role
• Case studies and examples in healthcare
• How mapping patient journeys will lead to clarity around priorities and roadmap to help you define personalized patient engagement for your organization