Ebook – Personalizing Patient Engagement Through Data Driven Omnichannel Experiences
Today’s consumers expect personalized, convenient experiences. Several industries have adopted technologies to provide a seamless experience for their customers across multiple platforms.
At this point, the healthcare industry as a whole has a significant opportunity to learn from and adopt similar experiences.
In this eBook, we will discuss:
- What omnichannel engagement is and how it applies to healthcare
- How healthcare organizations can embrace digital patient engagement through the use of data, insights and omnichannel engagement
- Types of consumer data and its role in delivering 1:1 patient engagement
- The meaning of activation and its role
- Case studies and examples in healthcare
- How mapping patient journeys will lead to clarity around priorities and roadmap to help you define personalized patient engagement for your organization
