Healthcare

Ebook – Personalizing Patient Engagement Through Data Driven Omnichannel Experiences

eBook - Personalizing Patient Engagement Through Data Driven Omnichannel Experiences

Today’s consumers expect personalized, convenient experiences. Several industries have adopted technologies to provide a seamless experience for their customers across multiple platforms.

At this point, the healthcare industry as a whole has a significant opportunity to learn from and adopt similar experiences.

In this eBook, we will discuss:

  • What omnichannel engagement is and how it applies to healthcare
  • How healthcare organizations can embrace digital patient engagement through the use of data, insights and omnichannel engagement
  • Types of consumer data and its role in delivering 1:1 patient engagement
  • The meaning of activation and its role
  • Case studies and examples in healthcare
  • How mapping patient journeys will lead to clarity around priorities and roadmap to help you define personalized patient engagement for your organization
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Personalizing Patient Engagement Through Data Driven Omnichannel Experiences