Personalizing Patient Engagement Through Data-Driven Omnichannel Experiences

Today’s consumers expect personalized, convenient experiences. Several industries have adopted technologies to provide a seamless experience for their customers across multiple platforms.

At this point, the healthcare industry has a significant opportunity to learn from and adopt similar experiences.

In this eBook, we will discuss:

What omnichannel engagement is and how it applies to healthcare

How healthcare organizations can embrace digital patient engagement through the use of data, insights and omnichannel engagement

Types of consumer data and its role in delivering 1:1 patient engagement

The meaning of activation and its role

Case studies and examples in healthcare

How mapping patient journeys will lead to clarity around priorities and roadmap to help you define personalized patient engagement for your organization

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