Customer Experience

Ebook – Making Sense of MarTech

Productive Edge eBook Making Sense of MarTech

What is an MMH and CDP?

MarTech professionals and marketers don’t need to be an expert in every tool — just a few key systems that are central to delivering the experiences that modern audiences demand. In this eBook, we’ll define and explore two such key technologies that should be at the core of any organization’s MarTech stack:

  • MMHs, or Multichannel Marketing Hubs
  • CDPs, or Customer Data Platforms

We’ll cover why there’s a need for solutions such as these and define the capabilities that make them an essential part of the modern marketer’s toolkit and the capabilities. By the end of this eBook, you’ll have an understanding of the role an MMH and CDP plays in your MarTech stack, as well as how to begin evaluating and implementing such solutions.

Making Sense of MarTech