Analysis & Hypotheses
Devise testable assertions and experiments by combining top-down, judgment-driven evaluations with bottom-up, data-driven insights.
- Stakeholder / SME interviews
- Vision templates
- Persona development
- Direct user feedback
- Idea testing (Proof, Vote)
UX Concepting & Design
Compelling consumer-centered experiences and measurable business outcomes are intimately intertwined.
- Business Solutions Designers are skilled at interaction design techniques
- Virtual prototypes
- Holistic user journeys
- User stories specify measurable outcomes
- Mobile-first design / progressive enhancement
- Responsive design
Rapid Build & Touch
Put working digital product into the hands of users and stake holders early and often, and with minimal initial investment, to garner continuous feedback.
- Interactive prototypes
- Lean and Agile techniques
Metrics & Insights
Meaningful insights are powered by clear, up-front definitions of measurable business outcomes.
- "Definition of Done" includes measurements and validations
- Leverage direct "real user" feedback techniques
- Favor insights over data (analysis over reporting)