At Productive Edge, we believe that an enterprise's corporate culture and strategic vision, combined with data-driven analysis of industry and technology trends, form the fundamental building blocks for an effective digital strategy.
Partnering closely with enterprises, we rapidly deliver impactful results through our iterative Accelerated Edge Agile Methodology.
Through these concurrent efforts, we’re able to:
In this engagement, Productive Edge assists clients in shaping their digital strategy. Through in-depth research in relevant technology and industry trends, analytics, analyzing current corporate strategy and culture, Productive Edge works with your digital team in helping define the digital roadmap.
We use a toolkit of customer experience design and evidence-based research methodologies to help organizations create experiences that work in service of connecting people and technology.
We’ll conduct a four-week research study with your customers to capture an understanding of their behaviors, motivations, goals, and aspirations to frame the best way to build products and services that can be seamlessly integrated into their lives.
Using the insights gleaned, we’ll conduct an accelerated two-week design sprint. Partnering closely with our clients throughout this process, we’ll rapidly iterate on solutions to quickly test and learn with your customers, and use those findings to build out an MVP and create a prioritized backlog for future implementation.
We’ll work closely with our clients to align on what data will be most impactful to the effort at hand and the organization as a whole for the near- and long-term.
We’ll use that understanding to locate, track, cleanse and integrate data towards feeding insightful and actionable findings to fuel decision-making throughout the organization.
Digital technology continues to revolutionize the way customers research, plan and experience travel. With the emergence of new technology capabilities, the tourism industry has begun making significant investments in creating interactive and immersive experiences for customers during every phase of their journey. The following case study details how we collaborated with a popular observatory to infuse technology into the tourist experience.