Behavioral Economics Meets Mobile Health: A Strategy for Achieving 100 Million Active Users
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Industry
HealthTech
Challenge
The client needed a scalable way to let partners offer personalized wellness programs under their own brands without losing control of the product experience.
Results
White-label mobile apps enabled the client to grow their user base, create a new line of business, and drive higher engagement across wellness programs.
Key Service
Digital Product Accelerator
White-label mobile apps gave our client a powerful, scalable way to grow engagement, expand their market, and help millions of users build healthier habits — all while strengthening their partners' brands.
May Tee
Managing Director @ Productive Edge

About the Client
The client is a leading global health and wellness company serving over 20 million members. Their programs help employers, health insurers, and other organizations promote healthy lifestyles through personalized wellness experiences, incentives, and behavioral economics-driven strategies.Challenge
The client’s parent company set an ambitious goal: help 100 million people become at least 20% more active by 2025.
To support this, the client needed a way for large partners, including insurers, to offer their wellness programs under their own brands. They required a scalable solution that preserved the integrity of their wellness offerings while allowing for full brand customization.
Solution
Goal: Enable partners to easily offer wellness programs under their own brands without reinventing the platform.
Approach:
We worked with the client to design and deliver a white-label mobile app strategy:
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Developed a customizable and configurable iOS mobile app architecture
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Allowed for branding, color, and logo changes per partner
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Maintained consistent backend services and business logic across all app variants
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Enabled new partner onboarding at minimal incremental cost
The apps supported integrations with major fitness tracking platforms like Fitbit, Apple Health, and Garmin, further boosting engagement.
Results
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New line of business: Licensing white-label wellness apps to enterprise clients opened a new revenue stream.
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Increased utilization: More members engaged with wellness programs, completing activities like preventative screenings and fitness tracking to earn rewards.
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Expanded market reach: Clients could deliver branded wellness experiences, leading to stronger employee and consumer engagement.
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Progress toward corporate health goals: The expanded offering directly contributed to the parent company’s target of reaching 100 million active users by 2025.