Modern marketing teams face new challenges in increasing brand awareness with consumers. As traditional mediums, such as television and radio, experience diminishing viewership, new approaches are required to effectively reach target audiences. Productive Edge will help your organization reach the customers that are most interested in purchasing your products and services - right when and where they want them.
Customer segmentation allows you to identify subgroups of your consumers that share characteristics. A wealth of knowledge can be discovered within these segments, allowing you to pinpoint your best and most profitable current and potential customers.Productive Edge will help your organization find previously unknown customer segments, allowing you to create highly targeted advertising content and increase marketing campaign ROI.
Marketing Campaign Measurement
Organizations need to understand how marketing campaigns affect their bottom line. The high costs and lead times for acquiring sales data can make it difficult to quantify the sales generated by specific marketing campaigns. Productive Edge will help your organization determine which advertisements generated specific online or offline sales. With these measurements, your marketing team will be able to adjust their strategy mid-campaign, focusing dollars spent on the most profitable customer segments.
Advanced Marketing Analytics
Most organizations today have the capabilities to determine what has happened in the past, however lack the power to determine what will happen in the future. Employing the power of predictive analytics, Productive Edge will help you increase sales. We can predict when your prospects are likely to become loyal customers and help you make informed decisions about advertising investments.